At this point in the process many things have been defined that help paint a picture for the MMS sales and engineering teams to create a fully functional system on paper. Creative ideas will be considered to give the customer the most effective solution for the end goal. Different manufactures will be brought in to consider their hardware or software and determine if it is a good fit for the digital signage solution. This is a very dynamic stage that will include contact between the customer, MMS, and manufacturers.